SEO (From the Search Engine Optimization) is a set of actions that are aimed at the elaboration of the site: an increase of its value in search engines and in the eyes of users, removing it in the top and an increase in attendance.
What factors influence the position?
On the position of the site in the search results is influenced by both internal and external factors. External relates generally “citation” resource on the Internet, its credibility in terms of the other portals. Internal include content hosted on the pages of the site. Today search engines are paying much more attention to the second. Therefore, greater role for the promotion of playing is the optimization of the existing site content and page structure. It gives an opportunity to significantly improve the position in search results, especially in the low-frequency queries.
Methods of Search Engine Optimization
White SEO-website optimization involves adjusting the structure and pages contained content to them in order to make life more affordable and accessible for Internet users and understandable for search engines.
Grey: This method of search engine optimization to promote includes increasing keyword density (which often leads to unreadable site content), the use of doorway pages * without a redirect, the purchase of a large number of links in the network and others.
Black: In this case, the promotion of sites on the network involves the use of search engine spam. Internet resource quickly rises to a high position, but the result is short-lived. Website advanced so quickly in the ban falls and ceases to be indexed.
Doorway pages – sites or individual Web pages created to attract traffic from search engines through the use of a large number of keywords.
Stages of the “white” promotion
Drawing up a semantic kernel: Selection of key phrases (key) is the first stage of site optimization. Semantic kernel should be aimed at an audience of the resource on the Internet and match its theme.
Selecting pages to advance on selected search queries Taken into account the relevance of each key or group of keys on a separate page with a similar topic content.
Writing SEO-structured texts: Housed on the page content should be unique, useful for users with a reasonable amount of keywords. For a more effective promotion of the network text should have titles, subtitles and lists.
Correcting information in the Meta tags: One of the key stages of the search engine optimization of pages – work with the data stored in the Meta tags (description pages for search engine robots).
Re-link the resource: The search engines take into account the quantity and quality of the internal links on the site. When promoting a low frequency keyword between resource pages allows achieving the same results as external links in the network.
Improved navigation resource: Navigation settings – one of the most important stages of work on optimizing a website that allows you to increase the number of viewed pages and improve conversion.
Technical improvement of the site pages: Are needed in order to speed up the loading of the resource, and thus make it more user-friendly.
Working with a robots.txt: File Adjustment for search engines is an important part of promoting the network. Robots.txt helps robots to understand which elements of the web-resource should not be indexed, and what action to take, getting to this page.
Optimization of the company’s Promo
Properly carried out the search engine optimization sites can simultaneously pull them to the top and make more convenient and attractive to users on the Internet. However, to perform the work only experts can qualitatively have considerable experience in SEO. Company Promo is familiar not only with the basics of promotion of sites but also with all the nuances of quality optimization of Internet resources and constantly increasing their knowledge in this area. The results, positive customer feedback and high ratings prove it.
Scheme of work
Pursuing external and internal optimization of a site on the network, we operate according to the following scheme:
- Forming a list of keywords, prepare a quotation;
- We conclude the contract;
- We study resource to identify possible restrictions to promote;
- Conduct search engine optimization;
We carry out a comprehensive free seo course to higher positions in search results;
Results support, if necessary adjust the strategy.
White hat SEO is associated with lots of action, takes a long time, moreover, the results cannot be traced immediately. Since the beginning of search engine optimization to increase traffic and position it may take a long time (up to six months).
Factors influencing the promotion dates:
The purpose of promoting the higher place in the top 10 is required, the more time it will take;
Competitive request Using queries with low competition, bring the page to the top, you can in a shorter time;
Site level, speed improvements: The site with lots of useful information and serviceable from a technical point of view is displayed in the top quite quickly. The faster the positive changes in the filling of the resource, the earlier result will be obtained.